Renting – why it’s the latest fashion trend

Forget the latest designer labels – dress renting is the season’s hottest trend. The push for sustainable ‘slow’ fashion has triggered a powerful movement of conscious shoppers searching for beautiful clothing which doesn’t harm the planet. Dress renting and hire is one important component of this slow fashion movement .

The  impacts of fast fashion

‘Fast Fashion’ is a label given to the dark side of the fashion industry. It refers to the current fashion industry practices which favourite brands like H & M, Forever 21, and Cotton On all use. Every single week they release new stock and entice you with constant sales and low prices. This creates a constant loop of “shop, wear, throw-away”.

Fast fashion has a devastating impact on our environment. Why should you care? Because an unhealthy environment is unhealthy for YOU. For example, dyeing clothes uses toxic chemicals. These chemicals are one of the biggest causes of water pollution. They are dangerous for your health too (did you know that chemicals interfere with your hormones?) Here are some more problems which you might not know about:

  •  The clothing industry is responsible for 10% of all carbon emissions. This means the clothes you are wearing could be contributing to climate change!
  • 85% of textiles go to landfill every year. This is the equivalent of one garbage truck of clothes being burned or dumped in a landfill every second. What is the point of buying clothes which go to waste?[6]
  • It takes 2000 gallons of water to make a typical pair of jeans. That’s the weight of four cars! Did you know the world is already short of water? The production of new clothes is jeopardising our future access to safe and clean drinking water!

Your clothes might be cheap – but do you know the human cost? They are so cheap because the people who make them are paid nearly nothing. They work in terrible conditions which do not meet proper human rights standards.

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Why dress renting is the solution to fast fashion

Dress renting takes the emphasis away from consumerism. Renting ensures that dresses remain in the fashion loop for continued use, minimising the need for constant production. By extending the lease of life for formal wear, dress renting has an incredibly positive impact on people and the environment. Just think about everything you could save if you keep one more dress in the fashion loop. You would be saving all the water, emissions, electricity, and toxic chemicals needed to produce new dresses.  

How dress renting can benefit you

Besides having a positive impact on the planet, dress renting can benefit you in so many ways! Firstly, it is more friendly for your wallet. Instead of spending hundreds of dollars for a dress which you would only wear once, you can pay a fraction of the price for a stunning evening gown! Why waste $500 on a dress which you only wear once then leave at the back of your wardrobe forever, when you could pay ¼ of the price to rent a stunning designer gown?

Secondly, it really helps you clear out your closet and fall in love with the clothing that you have. How many of you feel like you have a closet full of clothes but still feel like you have nothing to wear? Do you wear the same outfits on repeat? The more you rent the more you will remember what you actually own and appreciate! Renting is the solution to bringing variety and a new breath of air to your wardrobe. Just imagine having access to unlimited gowns straight from the designer headquarters! There’s no better way to express yourself and have fashion freedom, liberty of choice, and freedom to experiment with what you really want to wear to turn heads.

What are you waiting for? Make the switch to gown rentals for your next formal occasion now !


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